{"id":11887,"date":"2022-06-22T14:00:00","date_gmt":"2022-06-22T14:00:00","guid":{"rendered":"https:\/\/www.wellable.co\/blog\/5-impactful-ways-companies-are-celebrating-pride-month\/"},"modified":"2025-06-16T14:15:12","modified_gmt":"2025-06-16T18:15:12","slug":"5-impactful-ways-companies-are-celebrating-pride-month","status":"publish","type":"post","link":"https:\/\/www.wellable.co\/blog\/5-impactful-ways-companies-are-celebrating-pride-month\/","title":{"rendered":"5 Impactful Ways Companies Can Honor Pride Month"},"content":{"rendered":"\n<p>On June 28, 1969, police raided the Stonewall Inn, a gay bar in the Greenwich Village of lower Manhattan in New York City, which had served as a safe haven for the LGBTQ+ community. Tensions snowballed, ultimately resulting in several days of protests.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2022\/08\/5%20Ways%20Companies%20Are%20Celebrating%20Pride%20Month.png\" alt=\"5 Ways Companies Are Celebrating Pride Month\" style=\"width:672px;height:567px\"\/><\/figure><\/div>\n\n\n<p>One year later, the first gay pride parades were held in several major cities to commemorate the uprising. Over time, these gatherings expanded into a month-long celebration of the LGBTQ+ community, now known as Pride Month.<\/p>\n\n\n\n<p>While public declarations of support can be valuable, companies should also back them up with impactful actions that go beyond surface-level recognition. Here of five non-standard ways companies are supporting the LGBTQ+ community during Pride Month.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-creating-lgbtq-inclusive-benefits\">#1 Creating LGBTQ+ Inclusive Benefits<\/h2>\n\n\n\n<p>LGBTQ+ individuals often fail to get the intended wellness enhancements out of their benefits packages either because their needs are different or must be met differently. Adjusting company wellness benefit packages so they serve the needs of members of the LGBTQ+ community as much as any other population is a critical component of being an ally.<\/p>\n\n\n\n<p>Some examples of ways companies are creating <a href=\"https:\/\/www.wellablelabs.com\/resources\/building-a-deib-friendly-wellness-program#:~:text=%232%20Provide%20Inclusive%20And%20Accessible%20Benefits\" target=\"_blank\" rel=\"noopener\">inclusive benefits packages<\/a> include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span style=\"color: black;\">Uber<\/span><\/strong><span style=\"color: black;\">: Offers benefits for LGBTQ+ specific health and medical support including gender transitioning and family planning<\/span><\/li>\n\n\n\n<li><strong><span style=\"color: black;\">Newfold Digital<\/span><\/strong><span style=\"color: black;\">: Provides benefits like transgender-inclusive healthcare and non-gendered parental leave policies<\/span><\/li>\n\n\n\n<li><strong><span style=\"color: black;\">ADP<\/span><\/strong><span style=\"color: black;\">: Provides family benefits for same-sex couples (e.g., fertility benefits, surrogacy, adoption, and paid parental leave), coverage for gender-affirming procedures, and free counseling sessions for mental wellbeing<\/span><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-releasing-an-lgbtq-themed-product\">#2 Releasing an LGBTQ+ Themed Product<\/h2>\n\n\n\n<p>Companies can supplement their public declarations of support for the LGBTQ+ community by creating products designed to highlight allyship and push back against harmful stereotypes.<\/p>\n\n\n\n<p>Some examples of companies creating LGBTQ+ themed or inspired products include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span style=\"color: black;\">Levi\u2019s<\/span><\/strong><span style=\"color: black;\">: Released a genderless and size-inclusive denim collection<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2022\/08\/Levis%20Pride.jpg\" alt=\"Levis Pride\" style=\"width:504px;height:752px\"\/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong style=\"color: #737373;\"><span style=\"color: black;\">Skittles<\/span><\/strong><span style=\"color: black;\">: Gave LGBTQ+ artists the opportunity to re-design their rainbow-themed packaging based on how they see the rainbow<\/span><\/li>\n<\/ul>\n\n\n\n<p><img decoding=\"async\" width=\"600\" class=\"aligncenter\" style=\"width: 600px; margin-left: auto; margin-right: auto; display: block;\" src=\"https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2022\/08\/Skittles%20Pride.png\" alt=\"Skittles Pride\"><\/p>\n\n\n\n<p><strong><span style=\"color: black;\">Apple: <\/span><\/strong><span style=\"color: black;\">Released a pride edition band for its apple watch<\/span><\/p>\n\n\n\n<p><img decoding=\"async\" width=\"317\" class=\"aligncenter\" style=\"width: 317px; margin-left: auto; margin-right: auto; display: block;\" src=\"https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2022\/08\/Apple%20Pride.png\" alt=\"Apple Pride\"><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-donating-to-foundations-and-causes\">#3 Donating to Foundations and Causes<\/h2>\n\n\n\n<p>Just a few weeks after the Stonewall uprising, groups began coalescing to protect the rights and liberties of LGBTQ+ people. Today, countless organizations are fighting for these communities. Donating to LGBTQ+ foundations is a great way to have a tangible impact on important causes.<\/p>\n\n\n\n<p>Some examples of companies donating to foundations and causes include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fabletics:<\/strong> Donating $25,000 to GLAAD, which fights LGBTQ+ discrimination in the media<\/li>\n\n\n\n<li><strong>Ugg:<\/strong> Donating $125,000 to The Trevor Project, which offers crisis intervention and suicide prevention services to LGBTQ+ youth<\/li>\n\n\n\n<li><strong>Saks:<\/strong> Donated a total of $245,000 over the past four years to the Stonewall Inn Gives Back Initiative, the official charitable organization of Stonewall Inn Riots<\/li>\n<\/ul>\n\n\n\n<p>Companies that can\u2019t afford these donations can consider offering smaller contributions or raising awareness by promoting the foundations internally and externally.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-offering-educational-resources-and-events\">#4 Offering Educational Resources and Events<\/h2>\n\n\n\n<p>Though bias and discrimination towards members of the LGBTQ+ community are less frequent than they used to be, they still happen far too often. In the workplace, these attitudes&nbsp;often manifest in what is known as microaggressions. According to&nbsp;research&nbsp;conducted by McKinsey &amp; Company, 76% of LGBTQ+ men and 82% of LGBTQ+ women experience microaggressions at work.<\/p>\n\n\n\n<p>One of the best ways to combat this behavior is to provide educational resources intended to undermine the beliefs and attitudes that give rise to them. &nbsp;<\/p>\n\n\n\n<p>Some examples of companies offering educations resources and events include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>JOOR:<\/strong> Brought in Svetlana Stoli, a famous drag queen, to host an LGBTQ+ trivia night<\/li>\n\n\n\n<li><strong>Cedar:<\/strong> Hosting several educational panels, including one on gender-affirming healthcare with medical professionals<\/li>\n\n\n\n<li><strong>Kate Spade:<\/strong> Releasing a series of videos inviting members of the LGBTQ+ community to share their stories<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-supporting-pro-lgbtq-policy-and-legislation\">#5 Supporting Pro-LGBTQ+ Policy and Legislation<\/h2>\n\n\n\n<p>Several pieces of legislation threaten the rights and liberties of members of the LGBTQ+ community. For example, Florida\u2019s so-called \u201cDon\u2019t Say Gay\u201d bill restricts the language teachers can use regarding LGBTQ+ topics in schools. South Carolina\u2019s Medical Ethics and Diversity Act stands to excuse medical practitioners, healthcare institutions, and healthcare payers from providing care that violates their conscience.<\/p>\n\n\n\n<p>In response, companies can actively fight these bills and support pro-LGBTQ+ proposals and politicians either through financial contributions or public indications of support.<\/p>\n\n\n\n<p>Some examples of companies taking a political approach include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Apple:<\/strong> Hired a team of lobbyists to oppose legislation that would limit the rights of transgender people and their families in several states<\/li>\n\n\n\n<li><strong>Starbucks:<\/strong> Joined 170 companies, including Marriott, Hilton, American Airlines, and Airbnb, in collaboration with the Human Right Campaign to pen an advocacy statement opposing legislation that discriminates against the LGBTQ+ community<\/li>\n\n\n\n<li><strong>Coca-Cola:<\/strong> Teamed up with other Georgia businesses to oppose Freedom Restoration Act (anti-LGBTQ+ legislation) in 2020 and continues to fight similar legislation in Mississippi, Missouri, and Tennessee<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-takeaway\">Takeaway<\/h2>\n\n\n\n<p>Corporate celebrations of Pride Month are essential both for signaling to employees that your organization is an ally and for contributing to the fight to protect the rights and liberties of LGBTQ+ individuals. The strategies listed above offer meaningful ways to contribute beyond surface-level recognition.<\/p>\n\n\n\n<p>Of course, they won\u2019t all be feasible for every company. Organizations must consider their budgets, cultures, and the individual needs of their employees when deciding which supplemental Pride Month actions to take.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Companies often express their support for Pride Month through social media statuses, rainbow-colored profile pictures, and other visible indications of allyship. Check out what some companies are doing to back up these actions and provide more impactful support for the LGBTQ+ community.<\/p>\n","protected":false},"author":1,"featured_media":11888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[328,12],"tags":[],"class_list":["post-11887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diversity-equity-inclusion","category-holistic-workplace-wellness"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.6 (Yoast SEO v24.8.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Impactful Ways Companies Can Honor Pride Month | Wellable<\/title>\n<meta name=\"description\" content=\"Companies often express their support for Pride Month through social media statuses, rainbow-colored profile pictures, and other visible indications of allyship. 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