{"id":12906,"date":"2019-06-17T14:00:00","date_gmt":"2019-06-17T14:00:00","guid":{"rendered":"https:\/\/www.wellable.co\/blog\/pokemon-game-wants-you-to-sleep\/"},"modified":"2022-10-11T04:01:24","modified_gmt":"2022-10-11T08:01:24","slug":"pokemon-game-wants-you-to-sleep","status":"publish","type":"post","link":"https:\/\/www.wellable.co\/blog\/pokemon-game-wants-you-to-sleep\/","title":{"rendered":"Pok\u00e9mon Game Wants You To Go&#8230;To Sleep"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright\" src=\"https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2022\/08\/pokemon-sleep.jpg\" alt=\"pokemon-sleep\" width=\"300\" \/>When Pok\u00e9mon Go launched in July 2016, it became an instant sensation. The augmented reality video game got 28.5 million users to roam the streets, searching for Pok\u00e9mon characters that could be tracked on smartphones. Although the concept was to capture Pikachu and friends, playing the game had an unintended positive consequence: it <a href=\"\/2016\/07\/13\/pokemon-go-the-next-best-health-app\" target=\"_blank\" rel=\"noopener\">got people moving<\/a>. During peak usage of Pok\u00e9mon Go, regular gamers <a href=\"https:\/\/www.jmir.org\/2016\/12\/e315\/\" target=\"_blank\" rel=\"noopener\">increased their exercise by 26%.<\/a> Even casual gamers got moving, with researchers estimating Pok\u00e9mon Go added <a href=\"https:\/\/www.jmir.org\/2016\/12\/e315\/\" target=\"_blank\" rel=\"noopener\">144 billion<\/a> steps to U.S. activity. While the excitement was intense, it was <a href=\"\/2016\/12\/21\/pokemon-go-activity-increases-temporary\" target=\"_blank\" rel=\"noopener\">short-lived<\/a>, as 80% of users abandoned the app within five months.<\/p>\n<p>Now, the makers of Pok\u00e9mon Go want to use the same gamification strategy to help with another health issue: sleep.<\/p>\n<p><!--space--><\/p>\n<h2 id=\"the-necessary-zzzzs\">The Necessary Zzzzs<\/h2>\n<p>More than one-third of Americans don\u2019t get the recommended amount of <a href=\"\/why-and-how-to-improve-employee-sleep\" target=\"_blank\" rel=\"noopener\">sleep<\/a> per night. Although anyone might not get enough sleep occasionally, there can be consequences. Lack of sleep can affect alertness and the ability to think and remember. It can also make you more susceptible to being in a car accident when driving while drowsy. Long-term, sleep deprivation can lead to high blood pressure, diabetes, stroke, and heart problems.<\/p>\n<p>The new game, Pok\u00e9mon Sleep, tracks quality of sleep. Although exact details of how the game will work haven\u2019t been released, a tracking device is placed under the user\u2019s pillow to send sleep data to the smartphone. Data on how long the user sleeps and what time they wake up will be used to change the game and provide incentives.<\/p>\n<p><!--space--><\/p>\n<h2 id=\"the-takeaway\">The Takeaway<\/h2>\n<p>Will Pok\u00e9mon Sleep be another sensation? Perhaps, but long-term effectiveness will depend on how motivating the game is, even a few months later. Pok\u00e9mon Go and Pok\u00e9mon Sleep encourage changing habits, which takes more time than we think. Contrary to the oft-heard 21 day rule for changing a habit, researchers now say it takes at least <a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/the-happiness-project\/200910\/stop-expecting-change-your-habit-in-21-days\" target=\"_blank\" rel=\"noopener\">66 days to change a behavior<\/a> so that it feels natural. This was for relatively easy changes; eating fruit at lunch or running for 15 minutes a day.<\/p>\n<p>People will continue to search for engaging and stimulating ways to improve their health, and apps seem to help. From 2014 to 2017, health and fitness app usage increased <a href=\"https:\/\/flurrymobile.tumblr.com\/post\/165079311062\/health-fitness-app-users-are-going-the-distance\" target=\"_blank\" rel=\"noopener\">330%<\/a>. This indicates that users are at least initially drawn to gamification, with tracking and incentives to help them want to make the changes that are good for their health.<\/p>\n<p>With that in mind, wellness initiatives, whether a Pok\u00e9mon game or a corporate wellness challenge, need to recognize that to make change last, they must find ways to sustain interest and support, perhaps much longer than anticipated.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Pok\u00e9mon Go launched in July 2016, it became an instant sensation. Now, the game&#8217;s makers want to use the same gamification strategy to help with another health issue: sleep.<\/p>\n","protected":false},"author":1,"featured_media":12907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-12906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wellness-technologies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.6 (Yoast SEO v24.8.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pok\u00e9mon Game Wants You To Go...To Sleep | Wellable<\/title>\n<meta name=\"description\" content=\"When Pok\u00e9mon Go launched in July 2016, it became an instant sensation. 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