{"id":14299,"date":"2016-02-22T15:00:06","date_gmt":"2016-02-22T15:00:06","guid":{"rendered":"https:\/\/www.wellable.co\/blog\/2016-02-22-smartwatch-shipments-pass-swiss-watches\/"},"modified":"2022-12-09T07:28:54","modified_gmt":"2022-12-09T12:28:54","slug":"2016-02-22-smartwatch-shipments-pass-swiss-watches","status":"publish","type":"post","link":"https:\/\/www.wellable.co\/blog\/2016-02-22-smartwatch-shipments-pass-swiss-watches\/","title":{"rendered":"Smartwatch Shipments Pass Swiss Watches"},"content":{"rendered":"<p>For the first time, worldwide smartwatch shipments surpassed shipments of Swiss watches.\u00a0 Smartwatch shipments hit 8.1 million units in Q4 2015 compared to 7.9 million for Swiss watch shipments in the same period.\u00a0 According to a <a href=\"https:\/\/www.strategyanalytics.com\/strategy-analytics\/blogs\/devices\/wearables\/wearables\/2016\/02\/18\/smartwatches-overtake-swiss-watches-in-feb_q4-2015#.VsdkZvkrLIU\" target=\"_blank\" rel=\"noopener\">report<\/a> from research firm Strategy Analytics, smartwatch shipments grew an impressive 316% from Q4 2014, and Apple Watch captured 63% share of the global smartwatch market last quarter.\u00a0 Swiss watch shipments fell 5% from 8.3 million in Q4 2014.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2022\/08\/watches-1024x512_rev.png\" alt=\"Smart watches\" width=\"738\" height=\"369\" \/><\/p>\n<p>This isn\u2019t good news for traditional watch manufacturers because the tremendous growth of smartwatches is clearly coming at the cost of their market share.\u00a0 However, this is good news for wellness program administrators.\u00a0 Not only does this put activity and nutrition tracking technology on the wrists of more employees (without employers having to pay for it), it also puts a technology that has greater adherence power.\u00a0 Smartwatches do a lot more than just track activity.\u00a0 They support communications, play games, open cars, and more.\u00a0 As a result, there is more reason to keep it charged and always on your wrist.\u00a0 Apple\u2019s goal is to make a smartwatch that is so valuable to the daily life of its users that everyone will always have it on them (like their iPhone).\u00a0 Since smartwatches are a multi-application device, they <a href=\"https:\/\/www.wellable.co\/blog\/2015-05-13-analysis-do-70-of-fitbit-users-churn-in-less-than-12-months\/\" target=\"_blank\" rel=\"noopener\">won\u2019t live in the drawer like many Fitbits do<\/a>.\u00a0 Greater adherence will make sustainable engagement in wellness programs even easier.\u00a0 This is even more reason to embrace a <a href=\"https:\/\/wellable.co\/resources\/ebook\/byod-for-wellness\/\" target=\"_blank\" rel=\"noopener\">BYOD strategy for your wellness program<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smartwatch Shipments Pass Swiss Watches<\/p>\n","protected":false},"author":1,"featured_media":14300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-14299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wellness-technologies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.6 (Yoast SEO v24.8.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Smartwatch Shipments Pass Swiss Watches | Wellable<\/title>\n<meta name=\"description\" content=\"Smartwatch Shipments Pass Swiss Watches\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wellable.co\/blog\/2016-02-22-smartwatch-shipments-pass-swiss-watches\/\" \/>\n<meta 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