{"id":14404,"date":"2015-11-18T15:00:42","date_gmt":"2015-11-18T15:00:42","guid":{"rendered":"https:\/\/www.wellable.co\/blog\/2015-11-18-does-activity-tracking-lead-to-more-activity\/"},"modified":"2025-11-04T02:49:40","modified_gmt":"2025-11-04T07:49:40","slug":"2015-11-18-does-activity-tracking-lead-to-more-activity","status":"publish","type":"post","link":"https:\/\/www.wellable.co\/blog\/2015-11-18-does-activity-tracking-lead-to-more-activity\/","title":{"rendered":"Does Activity Tracking Lead To More Activity?"},"content":{"rendered":"<p>Wearables and mobile apps are becoming increasingly popular in the employee wellness space.\u00a0 This may be most evident by <a href=\"https:\/\/www.wellable.co\/blog\/2015-09-21-target-offers-fitbits-to-335000-employees-ignores-byod\/\" target=\"_blank\" rel=\"noopener\">Target\u2019s decision to purchase Fitbits for its 335,000 employees<\/a>.\u00a0 However, we must not mistake popularity with effectiveness so it is important to ask whether or not activity tracking will lead to individuals being more physically active.\u00a0 There are lots of ways to track activity, but this post will focus on one of the most popular measure in employee wellness programs \u2013 steps.\u00a0 Based on numerous testimonials on the internet, one would be led to think that pedometers are either incredibly powerful tools or a waste of electronic gadgetry. \u00a0Testimonials are great, but what does the research say?<\/p>\n<p><a href=\"http:\/\/jama.jamanetwork.com\/article.aspx?articleid=209526\" target=\"_blank\" rel=\"noopener\">A review published in the Journal of the American Medical Association\u00a0<\/a>examined 26 studies involving more than 2,700 participants and found that \u201coverall, pedometer users increased their physical activity by 26.9 percent over baseline.\u201d \u00a0The study also concluded that pedometer users significantly reduced their body mass index as well as their blood pressure and showed that setting a goal was a strong predictor of increased physical activity.\u00a0 Another study determined that\u00a0<a href=\"https:\/\/berkeleysciencereview.com\/article\/2014\/10\/07\/how-fit-is-that-fitbit\" target=\"_blank\" rel=\"noopener\">\u201csuccess\u201d was dependent on the level of self-monitoring and engagement with the Fitbit website<\/a>, which suggests that maybe people who are more likely to use a Fitbit in the first place are already more motivated to track their activity.<\/p>\n<p>Another\u00a0<a href=\"https:\/\/ieeexplore.ieee.org\/document\/6240359\/\" target=\"_blank\" rel=\"noopener\">study<\/a>\u00a0of how technology can motivate people to increase fitness suggests that some features may be more motivating than others. \u00a0Reasonable goal-setting was critical to engagement, including allowing primary goals (such as steps per day) and secondary goals (steps per week). \u00a0Participants who received reminders to exercise reported being more likely to follow through, but the reminders had to be\u00a0specific\u00a0to the individual\u2019s goals.\u00a0 Receiving virtual rewards (such as ribbons and badges) was not motivating, and participants found them gimmicky.<\/p>\n<p>So\u2026does activity tracking lead to more activity?\u00a0 The answer is muddied by the <a href=\"https:\/\/www.wellable.co\/blog\/2015-05-13-analysis-do-70-of-fitbit-users-churn-in-less-than-12-months\/\" target=\"_blank\" rel=\"noopener\">large number of users who quit using the devices<\/a>.\u00a0 The studies show that with the right set of features and adherence to the technologies, users are able to see success and become more physically active.\u00a0 However, with the adherence rate on pedometers and other health and wellness technologies being so low, a limited group of people realize success.\u00a0 This is similar to the challenge employee wellness programs across the country experience \u2013 limited engagement limits the efficacy a program can have.\u00a0 In order to realize the positive impacts of these technologies, consumers and employers need to find ways to solve for the adherence program.\u00a0 To answer this question, we will need a whole other post.<\/p>\n<p><a href=\"https:\/\/wellable.co\/resources\/ebook\/5-real-and-unique-wellness-rewards\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2022\/08\/5-Real-And-Unique-Wellness-Rewards.png\" alt=\"5 Real And Unique Wellness Rewards eBook download banner\" width=\"720\" height=\"450\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does Activity Tracking Lead To More Activity?<\/p>\n","protected":false},"author":1,"featured_media":14405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-14404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facts-and-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.6 (Yoast SEO v24.8.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Does Activity Tracking Lead To More Activity? | Wellable<\/title>\n<meta name=\"description\" content=\"Does Activity Tracking Lead To More Activity?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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