{"id":14416,"date":"2015-11-04T15:00:48","date_gmt":"2015-11-04T15:00:48","guid":{"rendered":"https:\/\/www.wellable.co\/blog\/2015-11-04-are-wearables-for-the-masses\/"},"modified":"2022-11-10T12:37:01","modified_gmt":"2022-11-10T17:37:01","slug":"2015-11-04-are-wearables-for-the-masses","status":"publish","type":"post","link":"https:\/\/www.wellable.co\/blog\/2015-11-04-are-wearables-for-the-masses\/","title":{"rendered":"Are Wearables For The Masses?"},"content":{"rendered":"

At the 12th<\/sup> annual Connected Health Symposium, Dr. Ezekiel Emanuel discussed his thoughts on wearables and healthcare.\u00a0 As the Vice Provost for Global Initiatives and Chair of the Department of Medical Ethics and Health Policy at the University of Pennsylvania, Dr. Emanuel made his skepticism about wearables very clear: \u201cI think you can forget about wearables for the masses.\u00a0 Investing in them is not going to pay off.\u201d<\/p>\n

\"ComparingDr. Emanuel is not the only skeptic, and like many others, he believes wearable gadgets are targeting the wrong segment of the market. \u00a0\u201cUsers tend to be young, rich, healthy, and connected. \u00a0You\u2019re not going to get anything out of them from a healthcare perspective.\u201d\u00a0 Statistically, he is correct, but one of the key questions he does not answer is why do they need to be for the masses?\u00a0 If wearables are effective tools for some individuals, isn\u2019t that enough?<\/p>\n

This is a point we think is heavily overlooked.\u00a0 Critics judge digital health technologies on how well they can address everyone, not the way they can help certain people.\u00a0 Our belief is that every person is unique, and their inherent uniqueness makes them want to engage in their health in different ways and with different technologies.\u00a0 This is most evident in the number of wearables in the market today.\u00a0 Wearables are not for everyone, and even the people who are interested in them have different preferences for which one makes sense for them.\u00a0 This is also analogous to the numerous run tracking apps in the market today.\u00a0 Each one appeals to different people.<\/p>\n

So are wearables for the masses? No, but neither should they be.\u00a0 Digital health technologies, including wearables and apps, are for the masses.\u00a0 This is why employers should not follow in the footsteps of Target<\/a> and buy these devices for their employees.\u00a0 They should incorporate them into their programs so that those individuals who own a wearable can use them in their employee wellness challenges.\u00a0 Employers should incorporate mobile health apps and other digital health technologies as well.\u00a0 By covering the landscape of these technologies and incorporating them into their program, employers can create a program for the masses.<\/p>\n","protected":false},"excerpt":{"rendered":"

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