{"id":14430,"date":"2015-10-21T14:00:56","date_gmt":"2015-10-21T14:00:56","guid":{"rendered":"https:\/\/www.wellable.co\/blog\/2015-10-21-17-of-consumers-use-mobile-health-apps-12-wearables\/"},"modified":"2022-12-09T09:47:33","modified_gmt":"2022-12-09T14:47:33","slug":"2015-10-21-17-of-consumers-use-mobile-health-apps-12-wearables","status":"publish","type":"post","link":"https:\/\/www.wellable.co\/blog\/2015-10-21-17-of-consumers-use-mobile-health-apps-12-wearables\/","title":{"rendered":"17% Of Consumers Use Mobile Health Apps, 12% Wearables"},"content":{"rendered":"<p>A new <a href=\"http:\/\/rockhealth.com\/reports\/digital-health-consumer-adoption-2015\/\" target=\"_blank\" rel=\"noopener\">survey<\/a> commissioned by Rock Health provides a great deal of insight on the state of the consumer health and wellness market, including information on adoption and drivers of growth.\u00a0 There is lots of great information in the report.\u00a0 Below is a summary of a few highlights that are relevant to those of us in the employee wellness industry.<\/p>\n<p>When exploring the percent of adoption by digital health category, the report uncovered that 17% and 12% of consumers use mobile health applications and wearables, respectively.\u00a0 This is the range of what has been reported by other publications.\u00a0 Together, it is safe to assume that total adoption of the combined categories is above 20%.\u00a0 This is very important to employers, many of which have engagement levels in their wellness programs that are very similar.\u00a0 By meeting their employees where they are and embracing consumer technologies in employee wellness programs, employers can have a great stepping stone for sustainable engagement.<\/p>\n<p>The report also revealed that online health information had the greatest adoption (71%) of any single digital health category.\u00a0 Employees want consumer content.\u00a0 This has been made apparent by <a href=\"https:\/\/www.wellable.co\/blog\/2014-12-15-50-of-consumers-prefer-health-information-from-external-websites\/\" target=\"_blank\" rel=\"noopener\">other surveys<\/a> as well.\u00a0 Employers should embrace consumer content through a consumer distribution strategy (not behind a gated portal) in order to ensure employees truly benefit from it.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2022\/08\/Consumer-Survey-Slides_Assigned_Website_0011-1200x761.png\" alt=\"Consumer-Survey-Slides_Assigned_Website.0011-1200x761\" \/><\/p>\n<p>Another insightful finding from the report was the key drivers for purchasing wearables.\u00a0 With \u201cbeing active\u201d and \u201closing weight\u201d as the top reasons for purchasing a wearable device, consumer clearly believe wearables can be used to improve their health.\u00a0 Also, the survey reported that 63% of wearables were purchased by the user.\u00a0 The remaining share was primarily received as a gift or purchased by an employer.\u00a0 Since the majority of these purchases were made by an individual for themselves, personal preferences have a huge impact on the type of devices being purchased, which explains the numerous types of devices in the market today.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2022\/08\/Consumer-Survey-Slides_Assigned_Website_0081-1200x761.png\" alt=\"Consumer-Survey-Slides_Assigned_Website_0081-1200x761\" width=\"558\" \/><\/p>\n<p>Personal preferences and the wide variety of devices currently being used in the market, including the number of mobile apps, is why employers should implement a\u00a0<a href=\"https:\/\/wellable.co\/resources\/ebook\/byod-for-wellness\/\" target=\"_blank\" rel=\"noopener\">bring your own device (BYOD) strategy<\/a> for their employee wellness program.\u00a0 Employees are already using mobile apps and wearables and the number of adopters is growing significantly.\u00a0 Incurring a hefty cost to purchase devices is not a sound strategy.\u00a0 First, it\u2019s expensive.\u00a0 Second, it ignores the personal preferences of each employee.\u00a0 Third, it asks employees already engaging in their health to change what they are doing.\u00a0 Check out this <a href=\"http:\/\/resources.wellable.co\/byod-for-wellness\" target=\"_blank\" rel=\"noopener\">white paper<\/a> to see why a BYOD wellness strategy makes so much sense.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>17% Of Consumers Use Mobile Health Apps, 12% Wearables<\/p>\n","protected":false},"author":1,"featured_media":14431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-14430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facts-and-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.6 (Yoast SEO v24.8.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>17% Of Consumers Use Mobile Health Apps, 12% Wearables | Wellable<\/title>\n<meta name=\"description\" content=\"17% Of Consumers Use Mobile Health Apps, 12% Wearables\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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