{"id":14447,"date":"2015-10-05T14:00:26","date_gmt":"2015-10-05T14:00:26","guid":{"rendered":"https:\/\/www.wellable.co\/blog\/2015-10-05-21-of-u-s-online-adults-use-wearable-device-36-use-fitbit\/"},"modified":"2022-12-09T09:44:19","modified_gmt":"2022-12-09T14:44:19","slug":"2015-10-05-21-of-u-s-online-adults-use-wearable-device-36-use-fitbit","status":"publish","type":"post","link":"https:\/\/www.wellable.co\/blog\/2015-10-05-21-of-u-s-online-adults-use-wearable-device-36-use-fitbit\/","title":{"rendered":"21% Of U.S. Online Adults Use Wearable Device, 36% Use Fitbit"},"content":{"rendered":"<p>No one questions the explosive adoption of wearable devices across the U.S.\u00a0 We see it through ourselves, our friends, and our colleagues.\u00a0 We also see it in numerous bodies of research, including a new <a href=\"http:\/\/blogs.forrester.com\/julie_ask\/15-09-28-where_would_the_wearables_market_be_without_smartphones\" target=\"_blank\" rel=\"noopener\">report<\/a> from Forrester that provides granular data on wearable adoption by age groups and market share by device.<\/p>\n<p>According to the report, 21% of U.S. online adults use a wearable device.\u00a0 Generation Y (millennials) and Generation Z (born after ~1993) have the greatest adoption with 35% and 34% of each cohort using a wearable device, respectively.\u00a0 Also, an impressive 11% of younger Baby Boomers use a wearable device.<\/p>\n<p>Of the device manufacturers, Fitbit is the clear market leader with 36% market share with the <a href=\"http:\/\/www.cnet.com\/news\/nike-fires-fuelband-engineers-will-stop-making-wearable-hardware\/\" target=\"_blank\" rel=\"noopener\">discontinued Nike FuelBand<\/a> in second with 16%.\u00a0 A number of other well-recognized brands have double-digit market share including Apple, Microsoft, and Jawbone, highlighting the wide array of wearables available for consumers to choose from.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1866 aligncenter\" src=\"https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2022\/08\/tumblr_nvkabhUXmO1qlo2yio1_1280.png\" alt=\"tumblr_nvkabhUXmO1qlo2yio1_1280\" \/><\/p>\n<p>This data reaffirms our belief in a <a href=\"http:\/\/resources.wellable.co\/byod-for-wellness\" target=\"_blank\" rel=\"noopener\">bring your own device (BY<\/a><a href=\"https:\/\/wellable.co\/resources\/ebook\/byod-for-wellness\/\" target=\"_blank\" rel=\"noopener\">OD) wellness strategy<\/a> for corporate wellness programs.\u00a0 A BYOD strategy means that employers choose not to purchase fitness wearables for their employees.\u00a0 The data from the Forrester report supports this strategy.\u00a0 First, a significant percentage of employees already own a wearable device and purchasing another one for them would be a waste of money.\u00a0 Second, all employees are individuals and have unique preferences for which device makes the most sense for them.\u00a0 This is most evident by the significant number of competitors with meaningful market share.\u00a0 The Apple Watch experience is very different than a Fitbit one, and someone who prefers an Apple Watch will not adhere to the Fitbit device that was given to him or her.\u00a0 The <a href=\"https:\/\/www.wellable.co\/blog\/2015-05-13-analysis-do-70-of-fitbit-users-churn-in-less-than-12-months\/\" target=\"_blank\" rel=\"noopener\">attrition rate on Fitbit is already 70%<\/a> so a free device that doesn\u2019t suit one\u2019s preferences will certainly have a similar, if not higher, drop-off rate.\u00a0 Employers can save money and have better results in their program by using a BYOD strategy.<\/p>\n<p><a href=\"https:\/\/wellable.co\/resources\/ebook\/byod-for-wellness\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone\" style=\"width: 642px; margin-left: auto; margin-right: auto; display: block;\" src=\"https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2022\/08\/BYOD-For-Wellness3-1024x307.png\" alt=\"BYOD-For-Wellness3-1024x307\" width=\"642\" height=\"307\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>21% Of U.S. Online Adults Use Wearable Device, 36% Use Fitbit<\/p>\n","protected":false},"author":1,"featured_media":14448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-14447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facts-and-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.6 (Yoast SEO v24.8.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>21% Of U.S. Online Adults Use Wearable Device, 36% Use Fitbit | Wellable<\/title>\n<meta name=\"description\" content=\"21% Of U.S. Online Adults Use Wearable Device, 36% Use Fitbit\" \/>\n<meta name=\"robots\" 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