{"id":14655,"date":"2015-03-23T14:00:39","date_gmt":"2015-03-23T14:00:39","guid":{"rendered":"https:\/\/www.wellable.co\/blog\/2015-03-23-report-health-plans-have-few-apps-few-downloads\/"},"modified":"2022-10-21T02:39:18","modified_gmt":"2022-10-21T06:39:18","slug":"2015-03-23-report-health-plans-have-few-apps-few-downloads","status":"publish","type":"post","link":"https:\/\/www.wellable.co\/blog\/2015-03-23-report-health-plans-have-few-apps-few-downloads\/","title":{"rendered":"Report: Health Plans Have Few Apps, Few Downloads"},"content":{"rendered":"

A recent report from Research2Guidance<\/a> delves into the topic of why health plans fail to generate significant reach with their mobile app portfolio. Specifically, 70% of health insurance companies have published only one or two apps and 67% of those companies have achieved less than 100,000 downloads on the apps they do have. As evident in the matrix below, the analyst firm broke app publishing payers down into four quadrants: (i) those with above average downloads and above average numbers of apps (\u201cactive\u201d); (ii) those with above average downloads but below average number of apps (\u201cinitial success\u201d); (ii) those with below average downloads but an above average number of apps (\u201cstill trying\u201d); and (iv) those below average in both categories (\u201chesitant\u201d).<\/p>\n

\"Research2Guidance\"
\nAetna is the one health insurance company that stands out. Having published 28 apps across both iOS and Android, Aetna achieved more than 14 million downloads, significantly more than any other health plan. That being said, 85% of those downloads came from just on app within their app portfolio, iTriage. Not surprising, iTriage was originally created by a startup called Healthagen, which was acquired by Aetna, not built in-house.<\/p>\n

So why do consumer-oriented apps built by health plans fail? The report suggests three primary reasons:<\/p>\n