{"id":14839,"date":"2014-10-15T15:50:58","date_gmt":"2014-10-15T15:50:58","guid":{"rendered":"https:\/\/www.wellable.co\/blog\/2014-10-15-970\/"},"modified":"2022-10-20T23:07:07","modified_gmt":"2022-10-21T03:07:07","slug":"2014-10-15-970","status":"publish","type":"post","link":"https:\/\/www.wellable.co\/blog\/2014-10-15-970\/","title":{"rendered":"Successful Wellness Programs Are Like Pies"},"content":{"rendered":"

An article last week in Employee Benefit News about the effectiveness of gamification in long-term behavior change had the Wellable office abuzz.<\/p>\n

\u201cThe researchers downloaded and tested 132 [wellness gamification] apps, many of which focused on friendly competition between peers and coworkers to maintain an exercise routine, or provide weight-loss rewards. Their conclusion: There\u2019s no evidence that these popular apps will provide wellness program participants with positive long-term results.\u201d<\/p>\n

As one could imagine, Wellable, which includes gamification as part of its program and relies on the gamification in the apps that it partners with, was particularly interested in the findings from this study.\u00a0 After further evaluation, Wellable was relieved. The study evaluated apps that \u201cfocused\u201d primarily on gamification, and more importantly, that these systems were flawed from the beginning because they did not embrace a multi-faceted approach to behavior change and wellness.<\/p>\n

You see, successful wellness programs are like pies.\u00a0 In order for wellness programs to be complete, you need all the slices (gamification, rewards, social sharing, etc.).\u00a0 Whether it is a focus on social, rewards, gamification, or other drivers of engagement and behavior change, programs that rely on a single feature or technique will never drive long-term, sustainable results for a material amount of a population \u2013 this is due to many reasons.<\/p>\n

\"Pies\"First, by focusing on drivers of participation, such as gamification, programs will ignore the critical foundations of behavior change.\u00a0 Wellable\u2019s Chief Medical Officer, Shaan Gandhi discussed<\/a> these key elements \u2013 motivation, ability, and trigger \u2013 that are pillars of BJ Fogg\u2019s behavioral model and Wellable.\u00a0 The Employee Benefit News articles touches on the need for programs to go beyond \u201cmotivation\u201d and embrace \u201ccomponents of behavior\u201d change, and Wellable couldn\u2019t agree more.<\/p>\n

That being said, it is important to note that motivators of participation should not be ignored.\u00a0 Although they may not drive long-term behavior change for most employees, social sharing, gamification, and other motivators do encourage participation, which provides the opportunity for more sustainable behavior change methodologies to take effect.\u00a0 Since wellness is a one size fits one solution, Wellable believes that a multi-faceted approach that provides several motivators to drive participation is required.\u00a0 Some employees will be attracted to the competition, others to the opportunity to earn rewards.\u00a0 Regardless, it is incumbent upon a program to broaden the net and approaches by which an individual is driven to participate so that the opportunity to impact their behavior exists.<\/p>\n

It is at the intersection of participation and sustainable behavior change where Wellable adds the greatest value.\u00a0 Through a careful curation of the app and device marketplace, Wellable brings only the best-of-breed technologies that incorporate fundamental behavior change techniques.\u00a0 Wellable then uses its seamless integration with these leading technologies, rewards platform, and competitions to drive participation.\u00a0 This multi-faceted approach drives a significant and sustainable portion of an employee base to highly vetted apps that focus on more than just gamification.<\/p>\n","protected":false},"excerpt":{"rendered":"

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