According to a recent study, 70% of people use mobile health apps to track calorie intake and monitor physical fitness.\u00a0 Would you be happy if your employee wellness program had a 70% engagement rate \u2013 most employers would be ecstatic.<\/p>\n
Most wellness programs never have a chance to reach 70% engagement because the program is flawed from the start.\u00a0 Wellness programs frequently offer a number of new wellness tools (apps, devices, portals, etc.) that employees are required to use to participate.\u00a0 These tools are unfamiliar to employees, often don\u2019t work very well, and are almost never fun to use.\u00a0 The result is low employee engagement \u2013 employees don\u2019t want to use the new and unfamiliar tools, would you?<\/p>\n
A strategy that overlooks the existing wellness technology market misses the opportunity to leverage engagement that already exists in your company.\u00a0 On their own, your employees are downloading and using mobile apps and devices in their personal life.\u00a0 We call this existing engagement \u201chidden engagement.\u201d\u00a0 It\u2019s hidden because it is not captured or encourage by most company wellness programs.\u00a0 As the health app engagement study noted, this hidden engagement is significant.\u00a0 By ignoring employees\u2019 existing health and wellness app engagement, employers are starting from scratch \u2013 at 0%, rather than at 70%.\u00a0 This is an uphill battle from the beginning.<\/p>\n
When we speak with potential clients, we explain the concept of hidden engagement. Employees are already using Wellable\u2019s partner apps like RunKeeper, Moves, FatSecret, and more to engage in healthy activity in their personal lives.\u00a0 Employees are already using Wellable and they don\u2019t even know it!<\/p>\n