{"id":14889,"date":"2014-08-25T15:01:57","date_gmt":"2014-08-25T15:01:57","guid":{"rendered":"https:\/\/www.wellable.co\/blog\/2014-08-25-health-app-engagement-outpacing-industry-average-driven-by-older-users\/"},"modified":"2022-11-07T21:15:42","modified_gmt":"2022-11-08T02:15:42","slug":"2014-08-25-health-app-engagement-outpacing-industry-average-driven-by-older-users","status":"publish","type":"post","link":"https:\/\/www.wellable.co\/blog\/2014-08-25-health-app-engagement-outpacing-industry-average-driven-by-older-users\/","title":{"rendered":"Health App Engagement Outpacing Industry Average, Driven By Older Users"},"content":{"rendered":"<p>Health and wellness app engagement is increasing rapidly and far outpacing the industry average.<\/p>\n<p>There has been a 62% increase in usage of health and fitness apps over the past six months compared to a 33% increase in usage across the entire app industry.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2014\/08\/average_daily_app_hires_v1-1024x868-1-300x254.jpg\" alt=\"Average daily app usage growth statistical results\" width=\"474\" height=\"401\" \/><\/p>\n<p>Looking at age distribution, engaged health and fitness app users tend to be disproportionally older.\u00a0 The 25-34 year-old age group over-indexes 41% compared to the average mobile consumer, and the 35-54 year-old group over-indexes 47%.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2022\/08\/fitness_age_hires_v1-1024x779.jpg\" alt=\"Fitness fanatics versus average mobile user (age) statistical results\" width=\"480\" height=\"366\" \/><br \/>\n(Source: <a href=\"https:\/\/www.flurry.com\/blog\/health-and-fitness-apps-finally-take-off-fueled\/\" target=\"_blank\" rel=\"noopener\">Flurry<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Health App Engagement Outpacing Industry Average, Driven By Older Users<\/p>\n","protected":false},"author":1,"featured_media":16106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-14889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facts-and-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.6 (Yoast SEO v24.8.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Health App Engagement Outpacing Industry Average, Driven By Older Users | Wellable<\/title>\n<meta name=\"description\" content=\"Health App Engagement Outpacing Industry Average, Driven By Older Users\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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