{"id":14942,"date":"2014-06-04T16:11:52","date_gmt":"2014-06-04T16:11:52","guid":{"rendered":"https:\/\/www.wellable.co\/blog\/2014-06-04-apple-introduces-health-app-a-wellable-for-consumers\/"},"modified":"2022-10-13T00:52:24","modified_gmt":"2022-10-13T04:52:24","slug":"2014-06-04-apple-introduces-health-app-a-wellable-for-consumers","status":"publish","type":"post","link":"https:\/\/www.wellable.co\/blog\/2014-06-04-apple-introduces-health-app-a-wellable-for-consumers\/","title":{"rendered":"Apple Introduces Health App, A Wellable For Consumers"},"content":{"rendered":"

When Apple announces a new product, the industry takes notice.\u00a0 Apple\u2019s recent announcement of Health made headlines and created a buzz of excitement in the mobile health industry.<\/p>\n

\"health<\/a>The Health app is a consumer facing mobile app that will be pre-loaded on iPhones and included with the iOS 8 upgrade.\u00a0 Health aggregates data from a number of different mobile apps and wearable devices and provides users with a single, easy-to-use dashboard to view all their data.\u00a0 Physical activity, sleep, and nutrition data is seamlessly tracked and stored in one place.<\/p>\n

If you\u2019re a reader of the Wellable blog or familiar with Wellable\u2019s product, Apple\u2019s approach to the health market may sound similar to Wellable \u2013 it is.<\/p>\n

Since launching Wellable over a year ago, our belief has been that the best approach to the wellness market is through an aggregation platform \u2013 a platform that provides users with a single, easy-to-use dashboard to manage their multi-app and multi-device experience.\u00a0 We can\u2019t ask for a better validation of Wellable\u2019s model and approach to market than Apple following suit a year later\u2013 thank you Apple.<\/p>\n

<\/p>\n

So is Apple now competing against Wellable?<\/strong><\/h3>\n

Not at all.\u00a0 In fact, Apple\u2019s Health app is a huge win for Wellable and the wellness industry as a whole.<\/p>\n

While Apple is focused on the consumer market, Wellable remains focused on bringing consumer technology to the enterprise market.\u00a0 Apple makes Wellable\u2019s job of educating the market easier by increasing awareness of mobile health technology.\u00a0 Apple\u2019s marketing juggernaut will bring mobile health further mainstream and into the lives of thousands who never considered using a mobile health app before.\u00a0 The barrier of having to download a health app will be removed for many.\u00a0 Because new iPhones will be pre-loaded with the Health app, thousands of people will have effectively \u201cdownloaded\u201d a mobile health app before ever turning on their phone.<\/p>\n

In addition to increasing awareness, we expect that Apple\u2019s move into the mobile health market will fuel additional health app and wearable device development.\u00a0 There will be major strides in health innovation and also an increase in the number of health apps available in the market.\u00a0 This is a major win for health consumers and for other companies like Wellable that leverage consumer app and wearable device technology.\u00a0 Unfortunately, this also means that navigating the app market (identifying the good from the bad) will become increasingly challenging.\u00a0 Wellable\u2019s curation of the app market will become more valuable for employers and other organizations looking to incorporate mobile health apps into a corporate wellness program.<\/p>\n

When explaining their company or product, startup founders often associate their brand with other, more successful companies.\u00a0 For example, you may here a startup founder say, \u201cwe\u2019re the Facebook of mobile payments,\u201d or \u201cour company is like Airbnb, but for the car industry.\u201d\u00a0 Well, today, we give Apple permission to say, their new Health app is \u201cWellable for consumers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple Introduces Health App, A Wellable For Consumers<\/p>\n","protected":false},"author":1,"featured_media":14943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-14942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wellness-technologies"],"acf":[],"yoast_head":"\nApple Introduces Health App, A Wellable For Consumers | Wellable<\/title>\n<meta name=\"description\" content=\"Apple Introduces Health App, A Wellable For Consumers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wellable.co\/blog\/2014-06-04-apple-introduces-health-app-a-wellable-for-consumers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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