{"id":15064,"date":"2013-11-07T00:23:32","date_gmt":"2013-11-07T00:23:32","guid":{"rendered":"https:\/\/www.wellable.co\/blog\/2013-11-06-using-google-to-create-employee-wellness-power-rankings\/"},"modified":"2022-10-20T22:16:16","modified_gmt":"2022-10-21T02:16:16","slug":"2013-11-06-using-google-to-create-employee-wellness-power-rankings","status":"publish","type":"post","link":"https:\/\/www.wellable.co\/blog\/2013-11-06-using-google-to-create-employee-wellness-power-rankings\/","title":{"rendered":"Using Google to Create Employee Wellness Power Rankings"},"content":{"rendered":"

According to a recent study, \u201cif you are thinking of quitting smoking, it is probably Monday.\u201d\u00a0 Researchers looked at Google search data from 2008 to 2012 and found that quitting smoking was searched more on Monday than any other day.<\/p>\n

It\u2019s unclear why exactly these queries spiked on Mondays, but the researchers believe the results indicate important human behavior trends that can be used to optimize smoking cessation programs.<\/p>\n

What if Google\u2019s search data was used to better understand the current state of the wellness industry?<\/strong><\/p>\n

To begin, I wanted to see a simple snapshot of how individuals across the United States are searching employee wellness on Google.\u00a0 Is wellness search trending in particular regions or states?<\/p>\n

Using Google\u2019s trend analysis tool I looked at data from four employee wellness related keyword searches: Employee Wellness, Corporate Wellness, Wellness Programs, and Employee Health.\u00a0 These keyword searches represent a best guess at what someone might use to search for or about employee wellness programs.<\/p>\n

The Google trend analysis tool normalizes data so that data from each state can be compared equitably.\u00a0 For example, states that are generating the highest absolute search volume (often because of large resident populations) will not necessary be ranked highest.<\/p>\n

Using the results of the four employee wellness related queries I created the below Wellness Power Ranking table.\u00a0 The state\u2019s power ranking is based on an average of the state\u2019s rankings in each of the four keyword queries.<\/p>\n

\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Rank<\/td>\nState<\/td>\n<\/tr>\n
1<\/td>\nWisconsin<\/td>\n<\/tr>\n
2<\/td>\nIndiana<\/td>\n<\/tr>\n
2<\/td>\nOhio<\/td>\n<\/tr>\n
4<\/td>\nMinnesota<\/td>\n<\/tr>\n
5<\/td>\nNorth Carolina<\/td>\n<\/tr>\n
6<\/td>\nUtah<\/td>\n<\/tr>\n
7<\/td>\nColorado<\/td>\n<\/tr>\n
8<\/td>\nArizona<\/td>\n<\/tr>\n
8<\/td>\nIowa<\/td>\n<\/tr>\n
10<\/td>\nMissouri<\/td>\n<\/tr>\n
10<\/td>\nNebraska<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

A few observations:<\/p>\n

<\/p>\n

Wisconsin<\/h3>\n

Something is going on in Wisconsin.\u00a0 Wisconsin is ranked #1 in two of the four keyword queries and ranked #3 in a third.\u00a0 Is something happening on the local or state political level that is encouraging wellness googling?<\/p>\n

<\/p>\n

The Coasts<\/h3>\n

Where are the coastal states?\u00a0 East coast (except for North Carolina) and west coast states were noticeably missing.\u00a0 Is employee wellness searching (on a relative basis) lower on the coasts because programs have already been established, and individuals are more familiar with wellness resources and googling less frequently?<\/p>\n

<\/p>\n

Swing States<\/h3>\n

The 2012 presidential swing states are noticeably present in the power rankings.\u00a0 Five of the nine swing states made the list: Wisconsin, Ohio, North Carolina, Colorado, and Iowa — any correlation or purely coincidence?<\/p>\n

This analysis offers far more questions than it provides answers, but it\u2019s interesting glimpse into human behavior in the wellness industry and possibly provides some unique insight into current wellness industry trends.<\/p>\n

For more on the smoking search study<\/strong>: https:\/\/archive.nytimes.com\/well.blogs.nytimes.com\/2013\/10\/28\/quit-smoking-its-probably-monday\/<\/a><\/p>\n

For more on Google\u2019s search trend analysis tool<\/strong>: https:\/\/www.google.com\/trends\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Using Google to Create Employee Wellness Power Rankings<\/p>\n","protected":false},"author":1,"featured_media":15065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-15064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-holistic-workplace-wellness"],"acf":[],"yoast_head":"\nUsing Google to Create Employee Wellness Power Rankings | Wellable<\/title>\n<meta name=\"description\" content=\"Using Google to Create Employee Wellness Power Rankings\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wellable.co\/blog\/2013-11-06-using-google-to-create-employee-wellness-power-rankings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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