{"id":15102,"date":"2013-07-17T20:47:04","date_gmt":"2013-07-17T20:47:04","guid":{"rendered":"https:\/\/www.wellable.co\/blog\/growth-of-fitness-app-downloads\/"},"modified":"2022-10-12T05:42:03","modified_gmt":"2022-10-12T09:42:03","slug":"growth-of-fitness-app-downloads","status":"publish","type":"post","link":"https:\/\/www.wellable.co\/blog\/growth-of-fitness-app-downloads\/","title":{"rendered":"The Growth Of Fitness App Downloads Will&#8230;"},"content":{"rendered":"<p>According to a new IHS Electronics and Media <a href=\"http:\/\/mobihealthnews.com\/23649\/fitness-app-installs-to-grow-60-percent-by-2017\/\" target=\"_blank\" rel=\"noopener\">report<\/a>, sports and fitness mobile app installations are expected to grow to 248 million in 2017, a 60% increase from 2012.\u00a0 Assuming this growth occurs, there will be a number of important consequences.\u00a0 Here are a few:<\/p>\n<p><strong>Fitness Device and Accessory Market Growth<\/strong>: Some fitness apps require or can be enhanced by the use of a physical device or accessory.\u00a0 As app installations increase, so will the demand for devices that facilitate or complement the app use.\u00a0 A few leaders such as Fitbit or Jawbone have emerged, but a laundry list of competitors will enter the expanding market.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" title=\"fitbit employee wellness program\" src=\"https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2022\/08\/pexels-photo.jpg\" alt=\"fitbit employee wellness program\" width=\"750\" data-constrained=\"true\" \/><strong>Massive Opportunity for Corporate Wellness Companies<\/strong>:\u00a0 Mobile corporate wellness programs will see significant growth.\u00a0 App technology improvements, increasing smartphone adoption, and growth of fitness app downloads will create the perfect storm for mobile wellness companies.\u00a0 Consumer adoption will lead to enterprise adoption.\u00a0 Corporate wellness programs that were once capital intensive and relied on bricks and mortar resources will leverage mobile technology to provide wellness to employees at a fraction of the cost.<\/p>\n<p><strong>Difficulty Navigating the App Market<\/strong>:\u00a0 High download growth will incentivize development of more apps.\u00a0 A greater volume of sports and fitness apps means a greater number of quality apps, but also a larger number of duds.\u00a0 It will become increasingly challenging for users to navigate the app market and find the best apps.\u00a0 A few organizations have emerged to provide a stamp of approval for clinical apps, but fitness apps do not benefit from a similar certification process.\u00a0 Two groups will help curate the non-clinical health and wellness app market.\u00a0 Technology, health, and wellness media outlets will aid the consumer market and wellness companies will help the enterprise market navigate the abundance of mobile apps.<\/p>\n<p><strong>Fewer Excuses<\/strong>:\u00a0 I say this with some hesitation, but hopefully, there will be fewer excuses for not engaging in healthy activity.\u00a0 Mobile app technology will make being health easier, cheaper, and more accessible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Growth Of Fitness App Downloads Will&#8230;<\/p>\n","protected":false},"author":1,"featured_media":15099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-15102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wellness-technologies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.6 (Yoast SEO v24.8.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Growth Of Fitness App Downloads Will... | Wellable<\/title>\n<meta name=\"description\" content=\"The Growth Of Fitness App 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