{"id":32833,"date":"2025-09-09T06:30:28","date_gmt":"2025-09-09T10:30:28","guid":{"rendered":"https:\/\/www.wellable.co\/blog\/?p=32833"},"modified":"2025-09-10T14:53:19","modified_gmt":"2025-09-10T18:53:19","slug":"6-strategies-for-successful-open-enrollment-2025","status":"publish","type":"post","link":"https:\/\/www.wellable.co\/blog\/6-strategies-for-successful-open-enrollment-2025\/","title":{"rendered":"6 Strategies for a Successful 2025 Open Enrollment"},"content":{"rendered":"<div style=\"border: 1px solid rgb(0 0 0 \/ 0.1); padding: 25px 25px 10px; border-radius: 8px; box-shadow: 0 4px 6px -1px rgb(0 0 0 \/ 0.1), 0 2px 4px -2px rgb(0 0 0 \/ 0.1);\">\n<h3 id=\"h-pressed-for-time-here-s-a-quick-summary\" class=\"wp-block-heading nitoc\"><span class=\"TextRun SCXW211008037 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW211008037 BCX0\">Short on time? Here are the k<\/span><span class=\"NormalTextRun SCXW211008037 BCX0\">ey <\/span><span class=\"NormalTextRun SCXW211008037 BCX0\">t<\/span><span class=\"NormalTextRun SCXW211008037 BCX0\">akeaways<\/span><span class=\"NormalTextRun SCXW211008037 BCX0\">:<\/span><\/span><\/h3>\n<ul>\n<li><strong><span class=\"TextRun SCXW120756715 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW120756715 BCX0\">Actively e<\/span><span class=\"NormalTextRun SCXW120756715 BCX0\">ngaging employees <\/span><span class=\"NormalTextRun SCXW120756715 BCX0\">during<\/span><span class=\"NormalTextRun SCXW120756715 BCX0\"> open enrollment <\/span><\/span><\/strong><span class=\"TextRun SCXW120756715 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW120756715 BCX0\">supports them in making well-informed <\/span><span class=\"NormalTextRun SCXW120756715 BCX0\">decisions that maximize the value of their benefits<\/span><span class=\"NormalTextRun SCXW120756715 BCX0\">.<\/span><\/span><\/li>\n<li><strong><span class=\"TextRun SCXW175706959 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW175706959 BCX0\">Clear, multi-channel communication <\/span><\/span><\/strong><span class=\"TextRun SCXW175706959 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW175706959 BCX0\">about deadlines, plan changes, and available resources <\/span><span class=\"NormalTextRun SCXW175706959 BCX0\">reduces<\/span><span class=\"NormalTextRun SCXW175706959 BCX0\"> confusion and <\/span><span class=\"NormalTextRun SCXW175706959 BCX0\">ensures<\/span><span class=\"NormalTextRun SCXW175706959 BCX0\"> employees <\/span><span class=\"NormalTextRun SCXW175706959 BCX0\">don\u2019t<\/span><span class=\"NormalTextRun SCXW175706959 BCX0\"> miss important opportunities.<\/span><\/span><span class=\"EOP SCXW175706959 BCX0\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<li><strong><span class=\"TextRun SCXW116749677 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW116749677 BCX0\">Highlighting underutilized benefits<\/span><span class=\"NormalTextRun SCXW116749677 BCX0\">,<\/span> <\/span><\/strong><span class=\"TextRun SCXW116749677 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW116749677 BCX0\">such as <\/span><span class=\"NormalTextRun SCXW116749677 BCX0\">mental health resources<\/span><span class=\"NormalTextRun SCXW116749677 BCX0\"> and tuition reimbursement<\/span><span class=\"NormalTextRun SCXW116749677 BCX0\">,<\/span><span class=\"NormalTextRun SCXW116749677 BCX0\"> helps increase<\/span><span class=\"NormalTextRun SCXW116749677 BCX0\"> employee<\/span><span class=\"NormalTextRun SCXW116749677 BCX0\"> awareness and participation<\/span><span class=\"NormalTextRun SCXW116749677 BCX0\">.<\/span><\/span><span class=\"EOP SCXW116749677 BCX0\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<li><strong><span class=\"TextRun SCXW238149835 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW238149835 BCX0\">Consistent post-enrollment follow-ups <\/span><\/span><\/strong><span class=\"TextRun SCXW238149835 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW238149835 BCX0\">with reminders, education, and feedback opportunities sustain engagement and reinforce ongoing benefits <\/span><span class=\"NormalTextRun SCXW238149835 BCX0\">utilization<\/span><span class=\"NormalTextRun SCXW238149835 BCX0\">.<\/span><\/span><span class=\"EOP SCXW238149835 BCX0\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Open enrollment is right around the corner, and with it comes a strategic opportunity to educate employees on their benefits, connect them to <a href=\"https:\/\/www.wellable.co\/resources\/support-working-parents\/\" target=\"_blank\" rel=\"noreferrer noopener\">wellness resources<\/a>, and guide them in making informed choices that support their health and well-being in the year ahead. While the season can be filled with employee questions, administrative tasks, and looming deadlines, there are intentional strategies organizations can use to streamline the process and ensure open enrollment is smooth and impactful.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-does-open-enrollment-work\">How Does Open Enrollment Work?<\/h2>\n\n\n\n<p>Open enrollment is the once-a-year window during which employees can review, select, or update their benefit options for the upcoming plan year. During this period, HR teams share enrollment resources, answer benefit plan questions, and use <a href=\"https:\/\/www.wellable.co\/blog\/top-hr-ai-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital platforms<\/a> to make the selection process easier. Once selections are finalized, they remain in place for the full year unless an employee qualifies for a Special Enrollment Period (SEP) due to a major life event.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"when-is-open-enrollment-for-health-benefits-in-2025\">When Is Open Enrollment for Health Benefits in 2025?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"788\" src=\"https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2025\/09\/When-Is-Open-Enrollment-for-Health-Benefits-in-2025-1024x788.png\" alt=\"Illustration of open enrollment for health benefits, showing medical forms, shield with a health cross, calculator, cash, and coins representing healthcare plan and benefits.\" class=\"wp-image-32868\" style=\"width:446px;height:auto\" srcset=\"https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2025\/09\/When-Is-Open-Enrollment-for-Health-Benefits-in-2025-1024x788.png 1024w, https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2025\/09\/When-Is-Open-Enrollment-for-Health-Benefits-in-2025-300x231.png 300w, https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2025\/09\/When-Is-Open-Enrollment-for-Health-Benefits-in-2025-768x591.png 768w, https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2025\/09\/When-Is-Open-Enrollment-for-Health-Benefits-in-2025.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>For employer-sponsored health plans, the open enrollment period is set by the company, not the government. While timelines vary, most companies hold their enrollment for a two- to four-week period in the fall (typically October or November) for plans beginning on January 1. For example, open enrollment could run from November 1, 2025, through November 30, 2025, and selections made during this time would become active on January 1, 2026.<\/p>\n\n\n\n<p>Separately, for individuals who buy insurance on their own <a href=\"https:\/\/www.usa.gov\/health-insurance-marketplace\" target=\"_blank\" rel=\"noreferrer noopener\">through the Affordable Care Act (ACA) Marketplace<\/a>, the federal open enrollment period for 2026 coverage runs from November 1, 2025, through January 15, 2026. Several states that run their own marketplaces have different deadlines. If you provide guidance to individuals who are not covered by your organization, it\u2019s important to clearly communicate these exceptions.<\/p>\n\n\n\n<p>States with alternative open enrollment periods for individual coverage through the Affordable Care Act (ACA) Marketplace include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Idaho<\/strong>: October 15, 2025 \u2013 December 16, 2025&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>California<\/strong>: November 1, 2025 \u2013 January 31, 2026&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>New Jersey<\/strong>: November 1, 2025 \u2013 January 31, 2026&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>New York<\/strong>: November 1, 2025 \u2013 January 31, 2026&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Rhode Island<\/strong>: November 1, 2025 \u2013 January 31, 2026&nbsp;<\/li>\n\n\n\n<li><strong>Massachusetts<\/strong>: November 1, 2025 \u2013 January 23, 2026&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Maryland<\/strong>: November 1, 2025 \u2013 January 15, 2026&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Maine<\/strong>: November 1, 2025 \u2013 January 15, 2026&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Minnesota<\/strong>: November 1, 2025 \u2013 January 15, 2026&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Virginia<\/strong>: November 1, 2025 \u2013 January 15, 2026&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Washington, D.C.<\/strong>: November 1, 2025 \u2013 January 31, 2026<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"special-enrollment-periods\">Special Enrollment Periods<\/h3>\n\n\n\n<p>Outside of the standard employer-determined open enrollment window, employees may still adjust their benefits if they experience a qualifying life event, such as marriage, divorce, the birth or adoption of a child, or loss of other coverage. These SEPs ensure that employees can update their health coverage when major life changes occur, helping them and their families stay protected without waiting for the next annual cycle.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"why-is-employee-engagement-during-open-enrollment-important\">Why Is Employee Engagement during Open Enrollment Important?<\/h2>\n\n\n\n<p>Open enrollment is one of the most influential times of the year for employee well-being, as benefits are a cornerstone of the employee experience and have a direct impact on health outcomes. According to <a href=\"https:\/\/www.glassdoor.com\/blog\/5-job-benefits-attract-quality-candidates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Glassdoor<\/a>, 60% of employees consider benefits to be a main factor when deciding to accept a job. MetLife\u2019s <a href=\"https:\/\/www.metlife.com\/workforce-refresh\/what-your-employees-want\/\" target=\"_blank\" rel=\"noreferrer noopener\">research<\/a> further highlights their importance, finding that half of employees say workplace benefits ease concerns about unexpected health and financial challenges, and 70% say that customizable benefits would increase their loyalty to their companies.&nbsp;<\/p>\n\n\n\n<p>Because benefits have such a strong influence on employee attraction and loyalty, it\u2019s critical that employees feel prepared and supported to make the most of the open enrollment period. The decisions employees make during this time affect their health, finances, and peace of mind for the year ahead.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Open enrollment is the primary opportunity to clearly <a href=\"https:\/\/www.wellable.co\/wellness-platform\/benefits-navigation\/\" target=\"_blank\" rel=\"noreferrer noopener\">communicate what benefits are available,<\/a> how plan changes may affect employees, and which options best support their unique needs. Engaged employees are more likely to explore their choices, from health insurance and retirement savings to <a href=\"https:\/\/www.wellable.co\/employee-wellness-program\" target=\"_blank\" rel=\"noreferrer noopener\">wellness programs<\/a> and <a href=\"https:\/\/www.wellable.co\/lifestyle-spending-account\" target=\"_blank\" rel=\"noreferrer noopener\">Lifestyle Spending Accounts (LSAs)<\/a>, and maximize the resources available to them.&nbsp;<\/p>\n\n\n\n<p>On the other hand, if employees aren\u2019t properly educated, they could miss the enrollment window or misunderstand their benefits, which could mean losing benefit access or forgoing cost-saving opportunities until the next enrollment cycle. By encouraging active participation and educating employees on their benefit options, HR teams can improve benefits utilization while strengthening employee trust, satisfaction, and well-being.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"6-strategies-for-successful-open-enrollment\">6 Strategies for Successful Open Enrollment<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"1-communicate-key-dates-and-changes\">1. Communicate Key Dates and Changes<\/h3>\n\n\n\n<p>Clear, consistent communication is the foundation of a smooth and successful open enrollment. Employees are often overwhelmed by complex plan documents, deadlines, and terminology, which can lead to confusion, missed opportunities, or rushed decisions. By proactively delivering information in digestible formats and across multiple channels, HR teams can reduce stress, build trust, and empower employees to make confident choices about their health and <a href=\"https:\/\/www.wellable.co\/blog\/beyond-the-401k-the-full-potential-of-employee-financial-wellness\/\" target=\"_blank\" rel=\"noreferrer noopener\">financial well-being<\/a>.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"788\" src=\"https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2025\/09\/Communicate-Key-Dates-and-Changes-1024x788.png\" alt=\"An illustration shows two people in conversation, with one speech bubble containing a question mark and the other containing text.\" class=\"wp-image-32952\" style=\"width:458px;height:auto\" srcset=\"https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2025\/09\/Communicate-Key-Dates-and-Changes-1024x788.png 1024w, https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2025\/09\/Communicate-Key-Dates-and-Changes-300x231.png 300w, https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2025\/09\/Communicate-Key-Dates-and-Changes-768x591.png 768w, https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2025\/09\/Communicate-Key-Dates-and-Changes-1536x1182.png 1536w, https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2025\/09\/Communicate-Key-Dates-and-Changes.png 1950w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>Best Practices for Benefits Communication&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start messaging 8 to 12<strong> <\/strong>weeks before enrollment begins.&nbsp;<\/li>\n\n\n\n<li>Use multiple channels (e.g., email, intranet posts, flyers, team meetings) to ensure information reaches everyone.&nbsp;<\/li>\n\n\n\n<li>Highlight important deadlines multiple times and continue to send reminders throughout the enrollment window.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Be clear about plan changes, premium adjustments, deductible shifts, or new benefit offerings, so employees have time to evaluate their options.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Tailor your outreach to on-site, hybrid, and remote employee groups so all receive the details they need in a format that best reaches them.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div\nclass=\"mb-4\"\n      style=\"\n        border-radius: 15px;\n        background-color: #fce8d6;\n        color: #fff;\n        padding: 20px;\n      \"\n    >\n      <p class=\"mb-4\">\n        <strong>Pro tip:<\/strong> Make benefits changes easy to understand by\n        organizing your messaging into three simple categories:\n      <\/p>\n\n      <div class=\"row mx-0\">\n        <div class=\"col-12 px-0 mb-3\">\n          <p class=\"mb-2\"><strong>What\u2019s Changing<\/strong><\/p>\n          <ul class=\"my-0 text-left pl-3 ml-1\">\n            <li>Premium increases or decreases<\/li>\n            <li>Deductible or copay adjustments<\/li>\n            <li>Network or provider changes<\/li>\n            <li class=\"mb-0\">\n              Policy updates affecting eligibility or coverage\n            <\/li>\n          <\/ul>\n        <\/div>\n        <div class=\"col-12 px-0 mb-3\">\n          <p class=\"mb-2\"><strong>What\u2019s New<\/strong><\/p>\n          <ul class=\"my-0 text-left pl-3 ml-1\">\n            <li>Updated technology tools for enrollment<\/li>\n            <li>\n              Added lifestyle benefits like wellness programs, LSAs, or\n              education reimbursement\n            <\/li>\n            <li>\n              New voluntary benefits (e.g., vision, dental, supplemental\n              insurance)\n            <\/li>\n            <li class=\"mb-0\">\n              Expanded Employee Assistance Program (EAP) services\n            <\/li>\n          <\/ul>\n        <\/div>\n        <div class=\"col-12 px-0\">\n          <p class=\"mb-2\"><strong>What\u2019s the Same<\/strong><\/p>\n          <ul class=\"my-0 text-left pl-3 ml-1\">\n            <li>Core health insurance plan options<\/li>\n            <li>\n              Employer contributions to retirement or health savings accounts\n              (HSAs\/FSAs)\n            <\/li>\n            <li class=\"mb-0\">\n              Existing wellness perks or incentives that remain in place (e.g.,\n              gym reimbursements)\n            <\/li>\n          <\/ul>\n        <\/div>\n      <\/div>\n    <\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"2-promote-underutilized-benefits\">2. Promote Underutilized Benefits<\/h3>\n\n\n\n<p>While it\u2019s crucial to communicate benefits that require enrollment, this is an ideal time to give a comprehensive view of all benefits offered, so employees are educated and empowered to engage year-round.<\/p>\n\n\n\n<p>Benefits like student loan and <a href=\"https:\/\/www.wellable.co\/blog\/wellness-ideas-for-employees\/#h-tuition-reimbursement-programs\" target=\"_blank\" rel=\"noreferrer noopener\">tuition reimbursement<\/a>, disability insurance, HSAs, commuter benefits, and <a href=\"https:\/\/www.wellable.co\/blog\/wellness-ideas-for-employees\/#h-access-to-mental-health-resources\" target=\"_blank\" rel=\"noreferrer noopener\">mental health resources<\/a> often go unused because employees either don\u2019t know they exist or don\u2019t know how to access them. In fact, according to <a href=\"https:\/\/www.prudential.com\/employers\/group-insurance\/industry-insights\/benefits-and-beyond\" target=\"_blank\" rel=\"noreferrer noopener\">Prudential Financial research<\/a>, nearly 60% of employers offer mental health support in the form of EAPs, but only 31% of employees have actually used this benefit. Among employees who use these programs, 69% report being highly satisfied, highlighting a prominent opportunity to better support workforce mental health.<\/p>\n\n\n\n<p><strong>Tips for Promoting Underutilized Benefits<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Create benefit spotlights<\/strong>: Dedicate part of your open enrollment materials (e.g., emails, flyers, webinars) to lesser-known benefits, explaining how they work, who is eligible, and whether or not they require enrollment.<\/li>\n\n\n\n<li><strong>Use real-life examples<\/strong>: Share short employee stories or scenarios (an HSA helping with unexpected expenses or tuition reimbursement funding career growth) to make benefits more relatable.&nbsp;<\/li>\n\n\n\n<li><strong>Simplify access instructions<\/strong>: Provide clear, step-by-step guidance on how to use each benefit and link directly to log-in portals, claim forms, or vendor support pages in digital communications.<\/li>\n\n\n\n<li><strong>Keep messaging going year-round<\/strong>: Reinforce awareness after open enrollment with quarterly reminders, manager talking points, or seasonal campaigns (e.g., commuter benefits in winter, EAP during Mental Health Awareness Month).<\/li>\n\n\n\n<li><strong>Tailor communication by audience<\/strong>: Highlight different benefits for different groups. Early-career employees may value student loan support, while mid-career employees may prioritize HSAs, <a href=\"https:\/\/www.wellable.co\/blog\/a-guide-to-financial-wellness-programs-for-employees\/#h-retirement-planning\" target=\"_blank\" rel=\"noreferrer noopener\">retirement accounts<\/a>, or disability coverage.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"3-leverage-technology\">3. Leverage Technology<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.wellable.co\/blog\/top-hr-ai-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital tools<\/a> streamline the enrollment experience and help to reduce confusion. Use intranets, employee portals, or a <a href=\"https:\/\/www.wellable.co\/wellness-platform\/benefits-navigation\/\" target=\"_blank\" rel=\"noreferrer noopener\">benefits navigation<\/a> hub to centralize documents, FAQs, and guides, or invest in a platform that has a more robust solution for benefits enrollment and management. For non-desk or frontline workers, prioritize mobile-friendly platforms so that resources are easy to access from wherever they work. The right technology simplifies enrollment and reinforces transparency and accessibility.&nbsp;<\/p>\n\n\n\n<p>Below is an at-a-glance comparison of some of the top platforms that support benefits enrollment, management, and navigation.<\/p>\n\n\n\n<div class=\"table-layout\">\n  <table class=\"table table-bordered\" style=\"border-color: #f47920; width: 100%; table-layout: fixed;\">\n    <thead>\n      <tr style=\"background-color: #f47920; color: white; font-weight: bolder; text-align: center;\">\n        <th style=\"background-color: #f47920; color: white; font-weight: bolder; padding: 12px\">Platform<\/th>\n        <th style=\"background-color: #f47920; color: white; font-weight: bolder; padding: 12px\">Best For<\/th>\n        <th style=\"background-color: #f47920; color: white; font-weight: bolder; padding: 12px\">Standout Feature\/s<\/th>\n      <\/tr>\n    <\/thead>\n    <tbody>\n      <tr>\n        <td style=\"background-color: #f47920; color: white; font-weight: bolder; vertical-align: middle; padding: 12px;\">BambooHR<\/td>\n        <td style=\"background-color: white; text-align: left; vertical-align: middle; padding: 12px;\">Growing organizations<\/td>\n        <td style=\"background-color: white; text-align: left; vertical-align: middle; padding: 12px;\">User-friendly HR and benefits tracking<\/td>\n      <\/tr>\n      <tr>\n        <td style=\"background-color: #f47920; color: white; font-weight: bolder; vertical-align: middle; padding: 12px;\">Empyrean<\/td>\n        <td style=\"background-color: white; text-align: left; vertical-align: middle; padding: 12px;\">Mid- to large employers<\/td>\n        <td style=\"background-color: white; text-align: left; vertical-align: middle; padding: 12px;\">Specialized benefits administration platform with strong decision support tools<\/td>\n      <\/tr>\n      <tr>\n        <td style=\"background-color: #f47920; color: white; font-weight: bolder; vertical-align: middle; padding: 12px;\">Rippling<\/td>\n        <td style=\"background-color: white; text-align: left; vertical-align: middle; padding: 12px;\">Small- to mid-sized organizations<\/td>\n        <td style=\"background-color: white; text-align: left; vertical-align: middle; padding: 12px;\">Unified HR\/IT automation<\/td>\n      <\/tr>\n      <tr>\n        <td style=\"background-color: #f47920; color: white; font-weight: bolder; vertical-align: middle; padding: 12px;\">Tuition.io<\/td>\n        <td style=\"background-color: white; text-align: left; vertical-align: middle; padding: 12px;\">Organizations offering education benefits<\/td>\n        <td style=\"background-color: white; text-align: left; vertical-align: middle; padding: 12px;\">Dedicated student loan and tuition assistance support<\/td>\n      <\/tr>\n      <tr>\n        <td style=\"background-color: #f47920; color: white; font-weight: bolder; vertical-align: middle; padding: 12px;\">Wellable<\/td>\n        <td style=\"background-color: white; text-align: left; vertical-align: middle; padding: 12px;\">Organizations of all sizes with in-person, hybrid, or remote workforces<\/td>\n        <td style=\"background-color: white; text-align: left; vertical-align: middle; padding: 12px;\">Centralized benefits navigation hub integrated with wellness platform<\/td>\n      <\/tr>\n      <tr>\n        <td style=\"background-color: #f47920; color: white; font-weight: bolder; vertical-align: middle; padding: 12px;\">Workday<\/td>\n        <td style=\"background-color: white; text-align: left; vertical-align: middle; padding: 12px;\">Large, complex enterprises<\/td>\n        <td style=\"background-color: white; text-align: left; vertical-align: middle; padding: 12px;\">Fully unified, guided benefits enrollment<\/td>\n      <\/tr>\n      <tr>\n        <td style=\"background-color: #f47920; color: white; font-weight: bolder; vertical-align: middle; padding: 12px;\">Zenefits (TriNet)<\/td>\n        <td style=\"background-color: white; text-align: left; vertical-align: middle; padding: 12px;\">Small- to mid-sized organizations<\/td>\n        <td style=\"background-color: white; text-align: left; vertical-align: middle; padding: 12px;\">Strong benefits administration with a mobile-friendly design<\/td>\n      <\/tr>\n    <\/tbody>\n  <\/table>\n<\/div>\n\n<style>\n      .table-layout tr th {\n        width: 40%;\n        vertical-align: middle;\n      }\n\n      .table-layout tr th:first-child {\n        width: 20%;\n      }\n\n      @media (max-width: 767px) {\n        .table-layout tr th {\n          width: 37%;\n        }\n\n        .table-layout tr th:first-child {\n          width: 24%;\n        }\n      }\n\n      @media (max-width: 485px) {\n        .table-layout tr th {\n          width: 35%;\n        }\n\n        .table-layout tr th:first-child {\n          width: 30%;\n        }\n      }\n    <\/style>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"4-offer-personalized-support\">4. Offer Personalized Support<\/h3>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized mobile-center center-mobile\"><img decoding=\"async\" width=\"843\" height=\"1000\" src=\"https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2025\/09\/Offer-Personalized-Support.png\" alt=\"Illustration of a person kneeling on a large supportive hand, holding out a healthcare cross symbol, representing personalized support and care.\" class=\"wp-image-32870\" style=\"width:270px;height:auto\" srcset=\"https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2025\/09\/Offer-Personalized-Support.png 843w, https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2025\/09\/Offer-Personalized-Support-253x300.png 253w, https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2025\/09\/Offer-Personalized-Support-768x911.png 768w\" sizes=\"(max-width: 843px) 100vw, 843px\" \/><\/figure>\n\n\n\n<p>Even with clear communication and digital tools, many employees still need one-on-one guidance to feel confident in their benefits decisions. Offer personalized support through HR office hours, virtual Q&amp;A sessions, or one-on-one consultations with benefits specialists. This gives employees an opportunity to receive guidance on specific topics such as comparing family coverage options, understanding out-of-pocket costs, or exploring how a Health Savings Account (HSA) fits into their <a href=\"https:\/\/www.wellable.co\/blog\/a-guide-to-financial-wellness-programs-for-employees\/#h-financial-counseling\" target=\"_blank\" rel=\"noreferrer noopener\">long-term financial planning<\/a>. Personalized touchpoints build employer trust and reduce the risk of costly mistakes, ensuring employees select benefits that truly meet their needs.<\/p>\n\n\n\n<p>For organizations with large or distributed workforces, AI-powered chatbots, like <a href=\"https:\/\/flimp.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flimp\u2019s Employee Benefits AI Agent<\/a>, <a href=\"https:\/\/www.espressive.com\/solutions\/by-team\/hr\" target=\"_blank\" rel=\"noreferrer noopener\">Espressive\u2019s BaristaGPT<\/a>,<strong> <\/strong><a href=\"https:\/\/go.leena.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leena AI<\/a>, or <a href=\"https:\/\/www.moveworks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Moveworks\u2019 AI Assistant<\/a>,&nbsp; can transform the open enrollment experience by providing employees with on-demand, personalized support. Available 24\/7, these tools are especially valuable for teams working across time zones or outside standard office hours. By handling routine questions and simplifying navigation, chatbots reduce the strain on HR teams while offering tailored benefits guidance based on employee profiles or past inquiries.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"5-host-a-health-fair\">5. Host a Health Fair<\/h3>\n\n\n\n<p>A <a href=\"https:\/\/www.wellable.co\/wellness-services\/health-fairs\" target=\"_blank\" rel=\"noreferrer noopener\">health fair<\/a> is an interactive event that gives employees access to valuable wellness resources and clear, practical education on workplace benefits, creating powerful opportunities to boost engagement during open enrollment. By bringing benefits providers and wellness experts together (whether virtually or in person), health fairs create space for meaningful interaction and education.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.wellable.co\/blog\/keys-to-a-successful-virtual-health-fair\/#three-elements-of-a-successful-virtual-health-fair\" target=\"_blank\" rel=\"noreferrer noopener\">Successful health fairs<\/a> often include sessions on topics like mental health and <a href=\"https:\/\/www.wellable.co\/blog\/a-guide-to-financial-wellness-programs-for-employees\/#h-investing-education\" target=\"_blank\" rel=\"noreferrer noopener\">financial investing education,<\/a> as well as information on health plan offerings, <a href=\"https:\/\/www.wellable.co\/wellness-platform\/continuous-programs\" target=\"_blank\" rel=\"noreferrer noopener\">continuous wellness programs<\/a>, and other high-value benefits that help employees see the full scope of support available to them. Beyond showcasing specific programs, these events reinforce how benefits connect to overall well-being, empowering employees to make confident, informed choices during open enrollment and beyond.<\/p>\n\n\n\n<div style=\"max-width:1100px;margin:30px auto;\">\n  <div id=\"comp-wrap\" style=\"position:relative;width:100%;max-width:1000px;margin:0 auto;border:1px solid #ddd;border-radius:8px;overflow:hidden;box-sizing:border-box;background:#fff;\">\n    \n    <!-- left column -->\n    <div id=\"col-left\" style=\"position:absolute;left:0;top:0;width:80%;padding:24px;box-sizing:border-box;z-index:2;background:#fff;\">\n      <h3 class=\"nitoc\" class=\"nitoc\" id=\"best-practices-for-hosting-a-virtual-health-fair\">Best Practices for Hosting a Virtual Health Fair<\/h3>\n      <ul class=\"mb-0\">\n        <li><strong>Leverage accessible technology:<\/strong> Use familiar platforms like Zoom, Teams, or Slack with centralized hubs for schedules, recordings, and resources.<\/li>\n        <li><strong>Spotlight benefits providers:<\/strong> Invite insurance carriers, EAP vendors, or LSA partners to host live Q&#038;A sessions or webinars.<\/li>\n        <li><strong>Diversify content:<\/strong> Balance educational webinars with fitness classes, mindfulness activities, and nutrition demos to keep employees engaged.<\/li>\n        <li><strong>Promote inclusivity:<\/strong> Offer live and on-demand sessions to accommodate time zones, work schedules, and different learning preferences.<\/li>\n        <li class=\"mb-0\"><strong>Drive engagement:<\/strong> Use gamification, participation incentives, or raffles to encourage active involvement.<\/li>\n      <\/ul>\n    <\/div>\n\n    <!-- right column -->\n    <div id=\"col-right\" style=\"position:absolute;right:0;top:0;width:80%;padding:24px;box-sizing:border-box;z-index:1;background:#fff;\">\n      <h3 class=\"nitoc\" class=\"nitoc\" id=\"best-practices-for-hosting-an-in-person-health-fair\">Best Practices for Hosting an In-Person Health Fair<\/h3>\n      <ul class=\"mb-0\">\n        <li><strong>Secure a central event space:<\/strong> Choose a convenient, accessible location where benefits providers, wellness experts, and HR staff can meet with employees face-to-face.<\/li>\n        <li><strong>Offer interactive wellness screenings:<\/strong> Include services like ergonomic assessments or flu shots to provide immediate value.<\/li>\n        <li><strong>Highlight benefits resources:<\/strong> Use booths, flyers, and live enrollment demos to showcase health insurance plans, retirement plans, and wellness programs.<\/li>\n        <li><strong>Make it experiential:<\/strong> Incorporate activities such as cooking demos, fitness challenges, or relaxation zones to encourage interaction.<\/li>\n        <li class=\"mb-0\"><strong>Promote culture and community:<\/strong> Recognize wellness achievements, feature leadership participation, and create space for employees to connect (e.g., happy hours, team lunches).<\/li>\n      <\/ul>\n    <\/div>\n\n    <!-- slider -->\n<div id=\"slider\" style=\"position:absolute;top:0;bottom:0;width:6px;transform:translateX(-3px);z-index:50;cursor: grab;\">\n  <!-- white bleed (slightly wider, behind) -->\n  <div style=\"position:absolute;top:0;bottom:0;left:-16px;right:-16px;background:white;z-index:-2\"><\/div>\n  <!-- orange line with thin white stroke -->\n  <div style=\"\n    position:absolute;\n    top:0; 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}catch{}\n  });\n  document.addEventListener('pointermove', e=>{\n    if(!isDragging) return;\n    const rect = wrap.getBoundingClientRect();\n    updateClip(e.clientX - rect.left);\n  });\n\n  window.addEventListener('resize', adjustHeight);\n  window.addEventListener('load', init);\n})();\n<\/script>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2025\/09\/Host-a-Health-Fair-1-1024x530.png\" alt=\"The graphic promotes hosting a health fair with Wellable, featuring an illustration of diverse professionals in a virtual meeting and listing benefits such as streamlined event planning, interactive wellness activities, customizable tools, and post-event analytics.\" class=\"wp-image-32971\" srcset=\"https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2025\/09\/Host-a-Health-Fair-1-1024x530.png 1024w, https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2025\/09\/Host-a-Health-Fair-1-300x155.png 300w, https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2025\/09\/Host-a-Health-Fair-1-768x397.png 768w, https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2025\/09\/Host-a-Health-Fair-1-1536x795.png 1536w, https:\/\/www.wellable.co\/blog\/wp-content\/uploads\/2025\/09\/Host-a-Health-Fair-1-2048x1060.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div class=\"text-center mb-4\">\n  <a class=\"cs-button\" href=\"https:\/\/www.wellable.co\/resources\/demo\/\" data-url=\"resources\/demo\/\" target=\"_blank\" style=\"width:max-content\">\nGet A Custom Quote \n<\/a>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"6-conduct-post-enrollment-follow-ups\">6. Conduct Post-Enrollment Follow-Ups<\/h3>\n\n\n\n<p>The weeks and months that follow open enrollment are critical for reinforcing benefits education and ensuring employees feel supported as they begin to use their selections. Without consistent follow-up, employees may forget deadlines, underutilize resources, or feel unsure about where to go for help. Creating a post-enrollment follow-up plan shows employees that you\u2019re invested in their ongoing health and well-being rather than checking a compliance box.&nbsp;<\/p>\n\n\n\n<p><strong>Tips for Effective Follow-Up<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Send timely reminders:<\/strong> Highlight key dates like FSA and HSA contribution deadlines, preventive care checkups, or windows for updating dependent information.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Promote benefits utilization:<\/strong> Share tips and quick guides on how to make the most of programs such as EAPs, LSAs, commuter benefits, or telehealth services to keep these resources top of mind.&nbsp;<\/li>\n\n\n\n<li><strong>Gather employee feedback:<\/strong> Use short surveys or pulse checks to learn how employees experienced the enrollment process, where communication fell short, and what resources would make next year smoother.&nbsp;<\/li>\n\n\n\n<li><strong>Close the loop with leadership:<\/strong> Share survey results and enrollment insights with leaders to adjust communication strategies, streamline processes, and better align benefits with employee needs in future cycles.<\/li>\n<\/ul>\n\n\n\n<div class=\"text-center mb-4\">\n  <a class=\"cs-button\" href=\"https:\/\/www.wellable.co\/resources\/ebook\/how-to-guide-for-health-fairs\/\" data-url=\"resources\/ebook\/how-to-guide-for-health-fairs\/\" target=\"_blank\" style=\"width:max-content\">\nDownload Free Health Fair Guide \n<\/a>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<section class=\"dnd-section\">\n  <div class=\"row\">\n    <div class=\"col-12 dnd-column\">\n      <h2 id=\"frequently-asked-questions\">Frequently Asked Questions<\/h2>\n      <div id=\"accordionFQA\" class=\"faq-accordion-one\">\n\n        <div class=\"card card-faq\">\n          <div class=\"card-header d-flex justify-content-between align-items-center accordion-button one collapsed\"\n               data-toggle=\"collapse\" data-target=\"#collapseFQA1\" aria-expanded=\"false\" aria-controls=\"collapseFQA1\"\n               style=\"cursor: pointer;\">\n            <span><strong>When is open enrollment for 2025 employer-sponsored health plans?<\/strong><\/span>\n            <span class=\"icon plus\"><\/span>\n          <\/div>\n          <div id=\"collapseFQA1\" class=\"collapse\" data-parent=\"#accordionFQA\">\n            <div class=\"card-body pt-0\" style=\"padding-right: 32px; padding-left: 20px\">\n              Most employers hold open enrollment in October or November 2025 for plans that begin January 1, 2026. Because each organization sets its own timeline, employees should confirm their company\u2019s specific dates. For individuals purchasing coverage through the Affordable Care Act (ACA) Marketplace, the federal open enrollment period is set by the government and runs from November 1, 2025, through January 15, 2026, with some states offering extended deadlines. See more ACA enrollment information <a href=\"https:\/\/www.healthcare.gov\/quick-guide\/dates-and-deadlines\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.\n            <\/div>\n          <\/div>\n        <\/div>\n\n        <div class=\"card card-faq\">\n          <div class=\"card-header d-flex justify-content-between align-items-center accordion-button one collapsed\"\n               data-toggle=\"collapse\" data-target=\"#collapseFQA2\" aria-expanded=\"false\" aria-controls=\"collapseFQA2\"\n               style=\"cursor: pointer;\">\n            <span><strong>What happens if an employee misses open enrollment?<\/strong><\/span>\n            <span class=\"icon plus\"><\/span>\n          <\/div>\n          <div id=\"collapseFQA2\" class=\"collapse\" data-parent=\"#accordionFQA\">\n            <div class=\"card-body pt-0\" style=\"padding-right: 32px; padding-left: 20px\">\n              Generally, employees must wait until the next open enrollment period to make changes. The exception is if they qualify for a Special Enrollment Period due to a life event such as marriage, birth\/adoption, or loss of coverage.\n            <\/div>\n          <\/div>\n        <\/div>\n\n        <div class=\"card card-faq\">\n          <div class=\"card-header d-flex justify-content-between align-items-center accordion-button one collapsed\"\n               data-toggle=\"collapse\" data-target=\"#collapseFQA3\" aria-expanded=\"false\" aria-controls=\"collapseFQA3\"\n               style=\"cursor: pointer;\">\n            <span><strong>What is a qualifying life event?<\/strong><\/span>\n            <span class=\"icon plus\"><\/span>\n          <\/div>\n          <div id=\"collapseFQA3\" class=\"collapse\" data-parent=\"#accordionFQA\">\n            <div class=\"card-body pt-0\" style=\"padding-right: 32px; padding-left: 20px\">\n              A qualifying life event includes changes in household (e.g., getting married or divorced, having a baby or adopting a child, death in the family), loss of health coverage (e.g., losing eligibility for Medicare, turning 26\u202fand losing coverage through a parent\u2019s plan), changes in residence (e.g., moving to a different ZIP code or county), and other events such as becoming a U.S. citizen or changes in your income that affect the coverage you qualify for. See the full list <a href=\"https:\/\/www.healthcare.gov\/glossary\/qualifying-life-event\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.\n            <\/div>\n          <\/div>\n        <\/div>\n\n        <div class=\"card card-faq\">\n          <div class=\"card-header d-flex justify-content-between align-items-center accordion-button one collapsed\"\n               data-toggle=\"collapse\" data-target=\"#collapseFQA4\" aria-expanded=\"false\" aria-controls=\"collapseFQA4\"\n               style=\"cursor: pointer;\">\n            <span><strong>How can employers improve employee engagement during open enrollment?<\/strong><\/span>\n            <span class=\"icon plus\"><\/span>\n          <\/div>\n          <div id=\"collapseFQA4\" class=\"collapse\" data-parent=\"#accordionFQA\">\n            <div class=\"card-body pt-0\" style=\"padding-right: 32px; padding-left: 20px\">\n              Employers can boost engagement by communicating early and often, hosting health fairs or benefits education sessions, offering one-on-one consultations, and leveraging technology tools like portals and chatbots for real-time support.\n            <\/div>\n          <\/div>\n        <\/div>\n\n        <div class=\"card card-faq\">\n          <div class=\"card-header d-flex justify-content-between align-items-center accordion-button one collapsed\"\n               data-toggle=\"collapse\" data-target=\"#collapseFQA5\" aria-expanded=\"false\" aria-controls=\"collapseFQA5\"\n               style=\"cursor: pointer;\">\n            <span><strong>Why should organizations hold a health fair during open enrollment?<\/strong><\/span>\n            <span class=\"icon plus\"><\/span>\n          <\/div>\n          <div id=\"collapseFQA5\" class=\"collapse\" data-parent=\"#accordionFQA\">\n            <div class=\"card-body pt-0\" style=\"padding-right: 32px; padding-left: 20px\">\n              A health fair is a powerful way to engage employees during open enrollment by giving them direct access to benefits providers, wellness experts, and practical resources. Whether hosted virtually or in person, health fairs create interactive opportunities for employees to ask questions, explore programs like mental health support or Lifestyle Spending Accounts, and better understand how benefits connect to their overall well-being. \n            <\/div>\n          <\/div>\n        <\/div>\n\n        <div class=\"card card-faq\">\n          <div class=\"card-header d-flex justify-content-between align-items-center accordion-button one collapsed\"\n               data-toggle=\"collapse\" data-target=\"#collapseFQA6\" aria-expanded=\"false\" aria-controls=\"collapseFQA6\"\n               style=\"cursor: pointer;\">\n            <span><strong>What benefits are most often overlooked by employees?<\/strong><\/span>\n            <span class=\"icon plus\"><\/span>\n          <\/div>\n          <div id=\"collapseFQA6\" class=\"collapse\" data-parent=\"#accordionFQA\">\n            <div class=\"card-body pt-0\" style=\"padding-right: 32px; padding-left: 20px\">\n              Programs like EAPs, commuter benefits, HSAs, LSAs, and tuition reimbursement are often underutilized due to a lack of awareness. Highlighting them during open enrollment can increase participation and provide meaningful, holistic well-being support.\n            <\/div>\n          <\/div>\n        <\/div>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to run a smooth 2025 Open Enrollment to engage employees, showcase benefits, and support stronger workplace well-being.<\/p>\n","protected":false},"author":1,"featured_media":32956,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,16],"tags":[],"class_list":["post-32833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-holistic-workplace-wellness","category-wellness-regulations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.6 (Yoast SEO v24.8.1) - 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