How To Optimize Wellness Campaign Emails To Boost Participation and Engagement
Employers constantly struggle with internal marketing for their wellness programs. The reality is that lack of benefit awareness is limiting participation in wellness programs. Human resource teams and wellness committees spend countless hours planning and preparing activities, but end up with lackluster participation due to sub-optimal communications.
If you think that mastering the art of email communication is only for marketers, think again. For most employers, communication for wellness programs by and large happens via email, but not all emails are created equal. A well-crafted and well-planned email campaign can determine your wellness program’s success, which is why employers should implement the best practices and techniques from professional marketers when promoting their programs.
Tune into this free webinar to learn how to use email communications to enable and empower participants, not turn them off. The webinar will discuss planning, formatting, and copywriting tips on writing concise, aesthetically attractive, and logically formatted emails. You will also learn about ways to measures communication success and how to improve performance based on these metrics. By the end of the webinar, you will walk away with a better understanding of what makes an open- and click-worthy email!
Who Should Watch This Webinar?
Employers, consultants, and health plans struggling with attracting and engaging participants in wellness programs.
What You will learn?
- Planning: Plan, organize, and coordinate the different elements of an email campaign.
- Formatting: Format emails for a mobile-first and short-attention-span world.
- Assessing: Measure and improve programs with a set of concrete metrics.